Added Value Coupon Book

Bresnan Communications turned to ROI Marketing again this year to develop an added value coupon booklet. The insert was included with customer billing statements in the month following a rate adjustment.

ROI Marketing worked closely with Bresnan's programming partners and other suppliers to present unique values to Bresnan customers. Participants included NBC Universal, History, fuse, Film Movement, Workshop Live, Starz, Hallmark and HSN!

Check out the booklet here.