News, and briefs and blogs
The place for news and announcements and the latest postings from ROI Marketing Agency!
Monday, August 23, 2010
Marketing SurprisesImagine being able to cancel a subscription without ever talking with a human being!
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Thursday, July 22, 2010
Added Value Coupon BookROI Marketing delivered another value-packed coupon book bill insert for Bresnan Communications!
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Wednesday, April 28, 2010
Welcome to KableTownRead how relationships between broadcasters and cable operators have evolved--and continue to evolve!
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Tuesday, March 16, 2010
Time Mag Suggests That We're in the Boring Age
I won't dare to suggest that the combination of video, voice and data is as revolutionary as the original TV, phone or typewriter. But I do believe that today's digital age is far from boring, and is truly revolutionary!
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Tuesday, January 19, 2010
CABlog issue #3-Scripps vs. Cablevision
NOTE: Scripps Networks and Cablevision have reached an agreement restoring Food Network and HGTV to 3 million customers. Following is a blog published before that agreement.
Did Scripps Networks do the right thing by deploying a massive marketing campaign urging Cablevision customers to call an 800 number or to go online to complain over the loss of the two channels?
I don’t think so!
In fact, they may have made a big-time strategic blunder!
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Tuesday, December 15, 2009
CABLog - Issue #1And so the first issue of
CABLog will deal with humorous cable industry stories! Please note these are true stories! I'm just including a few here, and will probably do more in the future. I welcome any input, humorous or otherwise!
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